We are pleased to invite you to view our collection of new & vintage furs for the spring / fall season. Drop off your fur & leathers for cold storage, cleaning, repairs, or remodeling. Protect your investment in fur, we service all fur and leather garments, even if you purchased from another retailer.
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South Dakota Company Announces Fourth Generation Furrier and 2023 Roadshow Schedule
Established in 1927 in Huron, South Dakota, EilersFurs, est. 1927 has been keeping the Midwest warm for nearly 100 years with high-quality, all natural, bio-degradable garments. A tradition the company plans to continue with its recent acquisition from fourth-generation furrier, Brandy Ann Fiala. Eilers Furs was founded with a passion for furs and fashion in 1927 in Huron, SD by William Eilers, Sr. That passion passed through the generations to Bill Eilers, Jr. and most recent owners, Leonard, and Gail Iwinski. On January 6, 2023, Fiala turned her passion for fur and fashion into business, taking ownership of EilersFurs, est. 1927 in Sioux Falls, South Dakota at the Bridges on 57th & Western.
Fiala, a North Dakota native, moved to Sioux Falls in 1998 to attend college and fell in love with the city and its residents; proud to call Sioux Falls home ever since. Fiala graduated from Colorado Technical University in 2005 with her bachelors in business management and marketing, a believer in continuing education she attended Dakota State University and completed her studies in 2018 earning a master’s in business administration from the University of Sioux Falls. Fiala has served in various marketing roles throughout South Dakota in both the non-profit and corporate sectors, including the Lions Eye & Tissue Bank, Edgewood Healthcare, and the Governor’s Office of Economic Development. Fiala is eager to bring her education and past work experiences to enhance Eilers platform.
“Everyone needs and deserves to wear fur” Fiala boasts. “Fur is the warmest thing you can wear and the most natural and environmentally sustainable product on earth. If we care at all about the air we breathe, we’ll all wear fur.” Eilers keeps their overhead costs at a minimum to provide furs at an affordable price point.
Serving the region, Fiala will take Eilers on the road in May and October to offer professional fur cold storage, cleaning, repairs, alterations, repairs, and a discounted inventory. Fiala, “feels blessed to be honored with the task of keeping traditions of fur trading alive”. Fiala lives on Lake Vermillion with her two children, Kristofferson, and Cason. They enjoy spending time outdoors with their two dogs, Merle and Princess Love Muffin, and mouse hunting cat, White Fang. Fiala serves her community as an active member of the Ashrama Temple #97 Daughters of the Nile, South Dakota Retailers Association, Sioux Falls Chamber, Business & Professional Women of Sioux Falls, and Sioux Falls Pink Ladies. Fiala is a charter member of the Harrisburg Lions Club and a title holder of Mrs. South Dakota 2013. Fiala plans to expand the Sioux Falls storefront to offer online sales and fur rentals, quoting that “everyone should have access to quality and affordable furs”.
2023 Furrier Roadshow Schedule:
Dakota Dunes – Saturday, May 6 from 10-4:00pm. Country Inn & Suites * 151 Tower Rd.
Rapid City – Friday & Saturday, May 12 & 13 from 10-6:00pm, and Sunday, May 14 from 10am-3pm. Holiday Inn Rushmore Plaza * 505 N 5th St.
Fargo, ND – Wednesday & Thursday, May 17 & 18 from 10-6:00pm. Laurie’s Boutique * 3265 45th St. South Ste. 100
Aberdeen – Friday, May 19, 10-5:30pm & Saturday, May 20, 10-4:00pm. Lilys Floral Design & Gifts * 423 S Main St.
Mankato, MN – Wednesday, May 24 from 10-6:00pm. Pins & Needles Alterations, 728 N. Riverfront Dr.
Rochester, MN – Thursday, May 25 from 10-6:00pm. Kahler Inn & Suites * 9 3rd Ave NW
Marquette, MI – Friday, May 26 from 12-6:00pm & Saturday, May 27 from 10-6:00pm. Comfort Suites * 2463 US 41 W.
Contact: 605.212.8388 | Eilersfurs@outlook.com | Website | Facebook | Instagram | LinkedIn
